The origins of the
company go back to May 1977, when Lee Say Sugar Pte Ltd
was incorporated, as a producer of sugar-based products.
In 1991, Lee Say Sugar Factory was taken over by a group
of entrepreneurs. The acquisition also heralded a change
in the business activity of the company. The government's
decision to phase out the slaughter of poultry at wet
markets for health and environmental reasons promoted
the management to apply for approval from relevant authorities
to convert their existing premises into a poultry slaughter
house.
The project was supported by the EDB and the company obtained
a 'small industries' loan attractive rates to set up an
online automated slaughtering plant. Simultaneously, the
company took over the lease on its current premises, 54
Defu 3, Singapore 539455 (which expires in about 13 years
time).
As a result of the change in its business activities,
a sole proprietorship was formed under the name of Lee
Say Poultry Industrial (LSPI) to operate the chicken slaughtering
plant.
Today, the company has an authorised share capital of
S$2 million and an annual turnover in the region of $43
million.
In 1995, 51% of the equity was acquired by Malaysian poultry
giant Leong Hup Holdings Bhd. The remaining capital is
in the hands of the chairman and directors of the company.
Principal
Activities
The principal activity of LSPI is the
purchase of live broilers from Malaysia, which are then
transported to Singapore, slaughtered and subsequently
distributed to its wide range of customers all over the
island.
The chickens are transported from Malaysia daily to the
company's plant in Singapore where an average 23,000 chickens
are slaughtered each night, or about 6,000 per hour.
LSPI has invested a considerable sum in automation in
its plant, primarily in sophisticated 'Meyn' machinery
from Europe, which minimizes manual labour in the production
process.
The whole process is highly automated. In some cases,
to meet certain customers' specific requirements, some
cutting up is done by hand. The company intends to invest
further in machinery to further minimize manual work for
hygiene and productivity reasons. Tight control is exercised
over each stage in the process in order to ensure that
its customers receive top-quality chickens.
LSPI is the leading supplier of chickens in Singapore
in terms of volume, accounting for 30-35% of the country's
daily consumption. Its customers include hotels, restaurants,
poultry stores in markets, supermarkets, chicken rice
stalls and restaurants, fried chicken outlets, Halal chicken
stalls, etc.
Being Singapore's leading supplier of quality chickens,
LSPI's list of major clients is quite extensive. To give
an idea of its clientele, here Is a sample list of its
major clients:
· NTUC Supermarkets
· Cold Storage
· Tops & Mini Market
· The Pan Pacific
· The Marriott
· Goodwood Park Hotel
· Wet market stallholders. Food Caterers
· Chicken rice stallholders, Cruise Operator
· Restaurants, Food Courts
· Country Clubs, Halal Food Market, etc
Although the Singapore market accounts for almost100%
of its sales.
since December 2001 
© Copyright 2002 by Leong Hup Holdings Berhad.
