Hup Holdings Berhad ("LHH") was incorporate in Malaysia
in 1979 and listed on the KLSE Main board on 29 October 1990. From
a small backyard farm in the early 1960's, LHH with nearly 40 years
experience has developed into the largest integrated poultry operations
in Malaysia. By adopting a vertical integration strategy, LHH has
become fully self sufficient in all facets of the chicken business.
The poultry activity is still the core business of LHH. LHH is involved
in breeding and rearing of parent stocks, broiler day-old chicks,
contract farming, slaughtering and processing of broiler chickens
and retailing. LHH also embarks in the layer farming and provision
of poultry medicines and vitamins.
LHH operates its Grand Parent Stock farms in
1988 as a pioneer in the country. There are only three companies
inclusive of LHH embarking in the breeding of grand parent stocks
controlling supplying majority of the Malaysia day-old parent stock
requirement. LHH, being the biggest day-old chick producer in Malaysia
produces 130 million day-old chicks per annum and captures 22.53% of
the day-old chick market. The Group is also the biggest broiler
distributor in the country which distributes approximate 3 million
broiler chickens per month. LHH is identified as the 2nd largest
player in the layer farming among 350 layer farms in the country,
which produces 1.7-1.8 million eggs per day in Penisular Malaysia
and captures 7% of the layer market. LHH is a main distributor of
fresh chicken and having the biggest processing plant producing
35,000 broiler chickens a day in Singapore, which captures 30% of the
Singapore broiler chicken market.
After LHH had established a stable stand in the
Malaysia poultry industry, LHH begun to penetrate into the overseas
market. In 1992, LHH formed a joint venture in Philippine to breed,
distribute and sell parent stock.
In 1996, LHH through PT Malindo Feedmill Tbk invested
in the breeding and production of the day-old chicks and live chickens
Should there be an over supply in the local market,
our operation in these countries especially Indonesia (it takes
less than 5 hours by sea from KL to Medan) will allow the Group
great flexibility in maximizing and getting the highest prices for
our day old chicks and table eggs, simply by exporting to them.
Although the Group's focus presently on Malaysia,
LHH's investments in the Philippine and Indonesia will allow it
to widen its earning base in the very near future. These ventures
represent the gateway to further regional opportunity ahead.